How Our Legal Client Grew their Business with V2M2 Group
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Our Family Law Client went from just a website to a leading firm online.
V2M2 Group Builds Good Marketing.
Building a successful marketing strategy is like constructing a well-designed home. The V2M2 Group, a comprehensive digital marketing agency, stands out by creating cohesive and synergistic plans that prioritize overall revenue generation for clients. Just as each element of a home - from the foundation to the roof - must work together seamlessly, our approach demonstrates that when all marketing mediums harmoniously operate in sync, client exposure flourishes and revenues soar.
Market Research: The initial market research can be described as the plot of land (what you build the home upon).
SEO: Next, is your Search Engine Optimization (SEO) - the foundation of which you build the frame and structure of the marketing strategy.
Website Design & Management: After SEO is the website, that houses all the need-to-know information about you (informs users and has a ranked value on the internet; much like real estate).
Social Media: Now, your outward presence, such as brickwork and property decoration, is depicted by your social media (providing a unique look that entices users to come into the home).
Content: The content strategy is literally everything about the house and though may not get much recognition, it is extremely important in the grand scheme of things.
Advocacy: Then, we have advocacy marketing which is comprised of strategic relationships and partnerships which are going to be great support systems that help you grow much faster (think utilities, maintenance, and personal supporters).
Analytics: Finally, we have analytics which tells you everything that is going on within its digital sphere of influence (think of the atmosphere within the household and the day-to-day activities).
Just like building any structure, having a strong, impenetrable plan is crucial for a successful marketing strategy. It makes perfect sense that a well-thought-out blueprint would be needed to ensure smooth and effective long-term operations, rather than relying on a collection of disjointed and fragile pieces.
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The Challenge
Make a legal practice stand out in a crowded market.
Increase Visibility & Presence.
There are a lot of law practices in Illinois, and in particular, a lot of family law practices. With only a website and no social media presence, we needed to build a bold digital strategy from the ground up.
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The Solution
Create a fully-integrated strategy that would compound over time.
Differentiation & Results.
Our client needed to drive more traffic to their website and increase their number of prospective clients. Their only presence was through a website and print advertising with no SEO or social media strategy in place. We believed that a strong social media strategy would complement an SEO (search engine optimization) strategy and create dual streams of lead generation; one from new followers on social platforms and another stream from increased Google rankings.
Our Focus
Increase traffic to the website
Cultivate a community of advocates through social media
Grow the email subscriber list & pre-qualify clients
Establish our client as a thought leader
Improve the functionality of the website
Update services, staff registry & back-end SEO
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The Results
Increased website traffic, social media presence & search rankings.
21,498% Return on Marketing Investment.
Our client had 1,154 actions taken over the course of 10 months. Actions are defined as asking for directions, website clicks, and phone calls. We took the average CLV (customer lifetime value) and the average conversion rates combined for all actions to calculate the ROMI (Return on Marketing Investment). This resulted in an ROI of 21,498% and an annualized ROI of 64,845%. (Clearly, we were not pricing ourselves accordingly!)
We deliver such a high ROI because our business model allows us to charge nearly 20% less than similar digital marketing agencies, while still delivering amazing results.
Results Gained without Paid Advertisements
Our client has not paid a dime in Google ads or Facebook ads. All results were gained organically.
Top Rankings & Traffic.
SEARCH RANKINGS
Our client's Google rankings increased significantly as they have garnered over 221 keywords on the first page of Google and Bing combined. Additionally, our client has numerous Google Maps #1 rankings.
The graphic snapshot shows both Google and Bing rankings week over week. Additionally, our client has numerous Google Maps #1 rankings.
SOCIAL MEDIA
The data shows our client's social media growth in a 30-day snapshot on Facebook - then, X/Twitter - followed by Instagram.
What makes these numbers remarkable is that they were achieved organically - meaning, not a single dollar was spent on social ads or boosts. Proving accurate that organic results have more staying power than paid advertising.
WEBSITE TRAFFIC
Virtually all metrics in this 30-day snapshot have been in the green - demonstrating continuous growth. Goal conversions are measured by the number of people visiting the "Contact Us" webpage and also by call tracking. The client has had over 20 phone calls from social media alone in this 30-day window.
Companies Succeed with V2M2 Group.
With our experience working across various industries and sectors, we have gained valuable insight into consumer behavior. This enables us to develop effective content strategies that yield optimal results.
Discover our successful tactics and learn how we drove success through our Case Studies.
