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How Our Plastic Surgery and Dermatology Client Grew their Business with V2M2 Group

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Fractional Chief Marketing Officer-CMO

V2M2 Group Builds Good Marketing.

Building a successful marketing strategy is like constructing a well-designed home. The V2M2 Group, a comprehensive digital marketing agency, stands out by creating cohesive and synergistic plans that prioritize overall revenue generation for clients. Just as each element of a home - from the foundation to the roof - must work together seamlessly, our approach demonstrates that when all marketing mediums harmoniously operate in sync, client exposure flourishes and revenues soar.

  • Market Research: The initial market research can be described as the plot of land (what you build the home upon).
  • SEO: Next, is your Search Engine Optimization (SEO) - the foundation of which you build the frame and structure of the marketing strategy.
  • Website Design & Management: After SEO is the website, that houses all the need-to-know information about you (informs users and has a ranked value on the internet; much like real estate).
  • Social Media: Now, your outward presence, such as brickwork and property decoration, is depicted by your social media (providing a unique look that entices users to come into the home).
  • Content: The content strategy is literally everything about the house and though may not get much recognition, it is extremely important in the grand scheme of things.
  • Advocacy: Then, we have advocacy marketing which is comprised of strategic relationships and partnerships which are going to be great support systems that help you grow much faster (think utilities, maintenance, and personal supporters).
  • Analytics: Finally, we have analytics which tells you everything that is going on within its digital sphere of influence (think of the atmosphere within the household and the day-to-day activities).

Just like building any structure, having a strong, impenetrable plan is crucial for a successful marketing strategy. It makes perfect sense that a well-thought-out blueprint would be needed to ensure smooth and effective long-term operations, rather than relying on a collection of disjointed and fragile pieces.

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The Challenge

Turn a disjointed marketing strategy into a well-oiled machine.

Increase Visibility, Presence and Conversions


The beauty industry generates over $100 billion in revenue worldwide, with the men's personal care market is projected to hit $276.9 billion by 2030.

Our client, a plastic surgery and dermatology practice with 3 locations and a fourth location Medspa called V2M2 Group in to act in the capacity of a Chief Marketing Officer to aid them in analyzing and aligning their vendors with their marketing strategy.

They were in the perfect scenario for hiring a Fractional CMO (Chief Marketing Officer) because of the following factors:

  • Not large enough to hire an in-house team or dedicated CMO.
  • Wanted to increase efficiency without drastically increasing overhead cost.
  • Their vendors were sending them reports with no explanation of the analytics.
  • Lack of a clear direction and synergy between all digital marketing components (SEO, SEM, paid ads, social media, website design)

Disjointed

The Solution

Create a fully-integrated strategy that would compound over time.

A Compounding Strategy.

Our client was getting frustrated with the lack of communication, urgency and descriptive analytics from their various marketing vendors. Additionally, they had one employee that was handling most of the marketing and operations. Needless to say, this employee was at capacity and needed some assistance.

The V2M2 Group immediately recommended a full digital marketing audit where we analyzed and made recommendations for the following:

  • Website UI/UX was not optimized, causing visitors to miss the CTA (call to action)-Website redesign suggested.
  • No rhyme or reason behind the social media postings-Have a clear definitive plan and the analytics to support that plan.
  • The current SEM/Ad, SEO company was not aligned with the company objectives.
  • The current CRM was not efficient for optimal patient experience.



" All of our numbers have increased across the board since the V2M2 Group came on board."



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The Results

All Metrics Increased Across the Board

Top Rankings & Traffic.

We’re proud to say that within 90 days, Burt and Will Plastic Surgery and Dermatology's metrics increased across the board, resulting in more traffic, conversions for ads and social media engagement.

WEBSITE

Our client took our advice and had a complete website redesign, resulting in a cleaner and more User-Friendly interface. Currently we are analyzing the new website (launched 31 October 2023) for effectiveness so that we may make any recommendations to the practice.

SOCIAL MEDIA

Facebook-

Facebook was on a steady decline with engagement, reach and more. We published less posts, but increased all metrics across the board. This means that through our research, we were able to identify the right messaging and content that would resonate with their audience.

Website Traffic

The numbers speak for themselves. All metrics are in the green for users, new users, engagement, time on page, page clicks and more.


Additionally, conversion rates for ads, click through rates for ads, return on ad spend and more were all positive. We are unable to share this chart for privacy issues.

Companies Succeed with V2M2 Group.

With our experience working across various industries and sectors, we have gained valuable insight into consumer behavior. This enables us to develop effective content strategies that yield optimal results.

Discover our successful tactics and learn how we drove success through our Case Studies.


​Manufacturing Case Study | Therapy & Counseling Case Study | Law Practice Case Study



We're Ready.

If you have a creative challenge for the V2M2 Group, we'd love to hear from you.

Email: [email protected]

Website: www.V2M2inc.com