How Our Physical Medicine Client Grew their Business with the V2M2 Group
Absolute Integrated Health went from a known niche medical service provider to a full-service physical medicine center.
The Strategic Focus of the V2M2 Group
At the V2M2 Group we have proven that when all marketing mediums work in tandem with one another, clients grow not only in exposure, but revenue as well. This is the best strategy to implement in order to maximize Your Company's Year-over-Year return. A marketing strategy is created much like a home.
- Market Research: The initial market research can be described as the plot of land (what you build the home upon).
- SEO: Next, is your Search Engine Optimization (SEO) which is the foundation of which you build the frame and structure of the marketing strategy.
- Website Design & Management: Following SEO is the Company website, which houses all the need to know information about Your Company (informs users and has a ranked value on the internet; much like real estate).
- Social Media: Now, your outward presence, such as brickwork and property decoration, is depicted by your Social Media (provides a unique look that entices users to come into the home).
- Content: The Content Strategy is literally everything about the house and though may not get much recognition, it is extremely important in the grand scheme of things.
- Advocacy: Then, we have Advocacy Marketing which is comprised of strategic relationships and partnerships which are going to be great support systems that help Your Company grow much faster (think utilities, maintenance, and personal supporters).
- Analytics: Finally, we have Analytics which tells Your Company everything that is going on within its digital sphere of influence (Think of the atmosphere within the household and the day-to-day activities)
When you think about, it makes sense with just about everything that you need a strong, impenetrable plan to keep things operating smoothly and effectively long-term. Not a bunch of broken pieces being glued together.
Transform a niche service facility into a well-known physical medicine brand.
Increase Visibility and Presence
With the overwhelming number of chiropractic facilities in general, it is important to differentiate yourself and establish your practice as a thought leader in the space.
Alexander Blair, Marketing Executive at V2M2, has the wonderful chance to lead the organization's marketing efforts. He says, "V2M2 has been able to take our client from a singular focused marketing approach to one that has a multiplying effect on results by creating interdependencies between the website design, marketing automation, advocacy marketing, SEO, social media and visual media. This has enabled AIH to stand out dramatically from the rest of the competition and grow their patient base."
Create a long term and fully-integrated strategy that would compound over time.
A compounding strategy
Our client wanted to reposition themselves as a total solution physical medicine facility—and after in-depth research into their competing space and the their various service offerings, we worked together to create a campaign that would see a positive return over time.
The owner wanted to equip his team with the ability to compliment our marketing strategies for the long term.
To kick things off, we begun by looking at competitors and the gaps in the market. We analyzed the gaps for healthy keywords, potential links, a longterm content marketing strategy, social media strategy and a pre-qualification process that would allow AIH to become more efficient not only in their marketing efforts, but also in their business processes.
By developing a co-dependent digital marketing strategy, we gave AIH a compounding approach to increasing their visibility, allowing them to stay ahead in the coming years.
“I love how you guys are always communicating with me and my team. We feel that everything is really coming together and we can do so much more now, it's great!" - Dr. Nakis
Increase traffic to the website
Cultivate a community of advocates through Social Media
Grow the email subscriber list and pre-qualify patients
Establish AIH as a thought leader
Improve the functionality of the website
Update Services, Staff Registry, and Back-end SEO
An increase in website traffic, social media presence, and overall rankings for key search terms.
Top Rankings and Traffic
We’re proud to say that over the course of this campaign, AIH has increased their direct search results by 104%, their referral traffic by 328% and their social media traffic by 108%.
Above you can view a snapshot of Month-over-Month metrics covering Users, Sessions, Bounce Rate, and Channel analysis. As you can see Sessions have grown by 45% versus last month.
Above you will note a recent snapshot of our client's progress on Facebook. The graph displays Organic Traffic has grown by 28% month over month in comparison to Paid Traffic 5%, while other metrics such as Page Reactions have grown by 27%, Comments by 58%, and Shares by 24%. As you can see users interact heavily with our client's content and based on the current Facebook Algorithm this deems our content more valuable toward the community and is therefore broadcasted for more users to view.
Analytics over lifetime of project:
- Page Likes: 193
- Engaged Users: 9,756
- Organic Impressions: 41,009
- Viral Impressions: 17,623
- Organic Reach: 22,204
- Viral Reach: 12,667
- Total Organic Video Views: 328
Above is a snapshot of several keyword rankings that AIH ranks for. Absolute Integrated Health now has multiple first page Google rankings for two locations, of which were not present before, and have consistently hit conversion goals for contacts.
Ranking for 15 Keyword Terms on the First Page of Google
Ranking for 4 Keyword Terms on the Second Page of Google
Ranking for 37 Keyword Terms in the Top 50 on Google
Discover how other companies succeed with V2M2
We've worked with numerous industries across different sectors giving. This gives us vast insight into how different consumers behave allowing us to create effective content strategies to produce the best results. Find out what they're doing to drive success.