How Our Manufacturing Client Grew their Business with V2M2 Group

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Manner Plating grew their social media presence through a combination of targeted search terms & a long-term content marketing strategy.

V2M2 Group Builds Good Marketing.

Building a successful marketing strategy is like constructing a well-designed home. The V2M2 Group, a comprehensive digital marketing agency, stands out by creating cohesive and synergistic plans that prioritize overall revenue generation for clients. Just as each element of a home - from the foundation to the roof - must work together seamlessly, our approach demonstrates that when all marketing mediums harmoniously operate in sync, client exposure flourishes and revenues soar.

Market Research: The initial market research can be described as the plot of land (what you build the home upon).
SEO: Next, is your Search Engine Optimization (SEO) - the foundation of which you build the frame and structure of the marketing strategy.
Website Design & Management: After SEO is the website, that houses all the need-to-know information about you (informs users and has a ranked value on the internet; much like real estate).
Social Media: Now, your outward presence, such as brickwork and property decoration, is depicted by your social media (providing a unique look that entices users to come into the home).

Content: The content strategy is literally everything about the house and though may not get much recognition, it is extremely important in the grand scheme of things.
Advocacy: Then, we have advocacy marketing which is comprised of strategic relationships and partnerships which are going to be great support systems that help you grow much faster (think utilities, maintenance, and personal supporters).
Analytics: Finally, we have analytics which tells you everything that is going on within its digital sphere of influence (think of the atmosphere within the household and the day-to-day activities).

Just like building any structure, having a strong, impenetrable plan is crucial for a successful marketing strategy. It makes perfect sense that a well-thought-out blueprint would be needed to ensure smooth and effective long-term operations, rather than relying on a collection of disjointed and fragile pieces.

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The Challenge

Increase digital exposure through social media that drives traffic to the website & gains qualified leads.

Drive Visitors to Landing Pages & Services.

Looking to drive new clients toward their vast service offerings, our client invested in expanding their digital media presence through social media. This approach revolved around the basis of creating a community around our client's profiles and highlighting their unique value proposition. Our strategy was to make our client a thought leader in their industry and a community advocate.

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The Solution

Create a fully-integrated strategy that would compound over time.

A Compounding Strategy.

V2M2 Group focused on repositioning our client's image as an agile plating and finishing manufacturer with top-of-the-line specifications and a reliably quick turn-around time.

Manner Plating wanted to equip their team with the ability to continue with our marketing strategies after the end of our campaign creation.

To kick things off, we began by looking at competitors and the gaps in the market. We analyzed the gaps for healthy keywords and potential links to create a long-term content marketing strategy that would prepare our client for the upcoming 6-12 months.

By focusing on white hat strategies (good, sustainable practices that are likely to result in longer-term, reliable rankings), we provided a compounding approach to their search rankings, allowing them to stay ahead in the coming years.

Our Focus

Create a social community of advocates and leads
Increase traffic to the company website
Grow the email subscriber list
Increase order conversions

“V2M2 became an extension of our team. They kept us involved every step of the way.

By keeping their actions transparent, they gave us the knowledge to continue improving even after the campaign ended."

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The Results

Increased website traffic & a thriving social media community.

A Thriving Social Media Presence.

We’re proud to say that over the course of this campaign, our client consistently grew their social media following and engagement, while also converting leads. In this time, we launched their (X)/Twitter channel as the main driver of engagement which boasted a growth of 1,350 followers in a short 6-month period.

Our client received exceptional exposure during the campaign period:

Impressions: 35,700
Engagement Rate: 1.22% (above the 0.046% industry average)
Retweets: 26
Likes: 200
Replies: 32

8 x Longer Sessions through Social Traffic than Paid Traffic

V2M2 Group gathered additional analytics from Google to track conversions and sources of website traffic to prove our results and assess progress. V2M2 Group discovered that traffic driven to the website from social media platforms stayed on the site 8 x longer than users driven from paid advertising and 2 x as long as organic traffic. Social also had the lowest bounce rate of any other source of website traffic.

739 Users
912 Sessions
38.93% Bounce Rate
1m 27sec Session Duration
2,227 Pageviews

2.44 Page/Sessions
Organic Traffic: 29.7%
Social Traffic: 10.1%
Direct Traffic: 55.6%
313 Goal Conversions

Companies Succeed with V2M2 Group.

With our experience working across various industries and sectors, we have gained valuable insight into consumer behavior. This enables us to develop effective content strategies that yield optimal results.

Discover our successful tactics and learn how we drove success through our Case Studies.

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We're Ready.

If you have a creative challenge for the V2M2 Group, we'd love to hear from you.

Email: [email protected]

Website: www.V2M2inc.com