Franklin

Rivera

MBA

Not Your Typical Digital Marketer

Hi there,

While many digital marketers stay with the solutions and platforms that they are familiar and comfortable with, I choose to find innovative approaches to challenges using tools and solutions that truly differentiate myself and my clients in the marketplace. "Difficult takes a day. Impossible takes a week"-Franklin D. Rivera II

In every company, differentiation is never more important that it is in times of trouble, and that's the time when everyone tends to go to the well and equalize rather than differentiate-Jack Welch

My Journey-Always Ahead of the Curve

Franklin Rivera, CEO

Not Your Typical Digital Marketer

West Point Graduate (Congressional Nominated)

Army Captain Honorable Discharge (High standards, manage large teams, Fluid to Change, Unique Solutions)

Gulf War Veteran (Ability to operate under pressure, 6 Medal Recipient)

B.S. Human Factors Engineering-Process driven

MBA-Finance Concentration (Knowledge of more than just marketing, but how business processes affect marketing and revenue generation)

Adjunct Professor-Aurora University (Social Media Marketing, Consumer Behavior, Digital Marketing)

Adjunct Professor-Marketing Management (MBA Level)

Professional Speaker


Top National Sales Person-GlaxoSmithkline (1995), Johnson and Johnson (2005, 2007, 2008, 2009, 2011)

Digital Marketing Expert-Since 1998 (Onyx Internet Marketing), Connected to Forbes, Inc., Entrepreneur listed Top 10 Digital Marketing Thought Leaders, CEO of V2M2 Group Digital Business Solutions (clients worldwide)

Social Media Thought Leader-Over 5500 LinkedIn followers, more than 22k total social media followers, followed by Hyatt, IBM, Johnson Media (marketing for Cadillac/American Express), Cinnabon, Adobe, and more. Connected to Top 10 Social Media Thought Leaders on LinkedIn.

One of the first marketing automation adopters and only 1 of 2 ActiveCampaign Partners in Illinois

Professional Photographer, Videographer, Musical Composer


Success Across Many Verticals


Developed Sales strategy for Johnson and Johnson District sales team resulting in 8/10 top sales performers in the country coming from my District

   Maximized organic search traffic 105 %, social traffic by 300%, referral traffic by 154%, and all other traffic by 1300% in one year via development and implementation of integrated digital strategy consisting of SEO, website UI optimization, social media/content strategy, and data analysis. Boosted company website scroll rate from 30% to 70% through in-depth website evaluation and revamp.

   Augmented LinkedIn page views by approx. 80%, page impressions by 65 %, page engagement by 49% and followers by 100% in one year.

     Grew Instagram channel organically to more than 9569 impressions with increase of ~95% in impressions, 97% in reach, and over 85% in clicks to website.

Designed and developed Customer Experience Automation system and executed inbound marketing strategy, which generated more than 264 prequalified leads for business development team.

Forged strong relationships with Forbes, Inc, and Entrepreneur top 10 global digital marketing leaders.

Secured more than $300K in gross revenue in 2nd year of business with zero external funding.

     Optimized clients return on marketing investment between 150%-300% from baseline by formulating synergistic digital strategies, including social media marketing, website development, SEO, influencer marketing, marketing automation,and customer experience automation.

Masterminded marketing of highly successful fundraising event since inception of 360 Youth Services nonprofit, which generated $400K+ in single evening.

My Skill Sets


Business Acumen Combined with Unprecedented Creativity

Experience With

The Following SAAS and Digital Platforms

MS Word, Excel, Powerpoint

Google Docs, Sheets, Presentation

G-Suite

Google Analytics

Bing for Business

Facebook Business Manager

Zoho One Suite (prior Zoho Partner)

Databox (Data aggregation)

Project Management Software

  • Smartsheets
  • Basecamp
  • Asana
  • Trello
  • Teamwork
  • Infinity
  • Wrike
  • Zoho Projects
  • Monday.com

AI Platforms

  • ChatGPT Plus
  • Google Gemini Advanced
  • Microsoft CoPilot Premium
  • Midjourney
  • Pika. Art
  • Pixverse
  • Runway ML
  • Kaiber
  • Tensor Art

SEO Software

  • Moz
  • SEMRush
  • SERanking
  • Raventools
  • Google Search Console
  • RankMath
  • Yoast
  • SEOptimizer

Web Development

  • Wordpress
  • DIVI Theme

Integrations

  • Zapier

Social Media Platforms/Management Software

LinkedIn, Facebook, Instagram, Twitter, Pinterest, YouTube, Google My Business

  • Hootsuite
  • Sprout Social
  • Zoho Social
  • Agorapulse
  • EClincher
  • Tailwind
  • SocialPilot
  • SocialReport
  • Buffer
  • Tweetdeck
  • Discord
  • Tweriod
  • Facebook Creator Studio/Meta
  • Later
  • Madgicx
  • Preview
  • Napoleon Cat

Content Creation/Editing

  • Adobe Creative SuiteCorel
  • PaintShop Pro
  • Powerdirector 365
  • Canva
  • Kinemaster
  • PhotoDirector
  • Proshow Producer
  • OnOne
  • Capcut
  • Topaz Labs

Streaming/Webinar

  • Zoom
  • Streamlabs OBS Studio
  • StreamYard

Marketing Automation

  • ActiveCampaign (Certified Partner)
  • SalesForce
  • Zoho

Mind Map of Tech Stack and CXA (Customer Experience Automation) Flow

Marketing and Customer Experience Automation

-Ability to map the customer journey and build out automated marketing technology stacks to help your company operate more efficiently while enhancing prospect/customer engagement. Click on Photo Below to Open PDF.

Tie Digital Marketing Strategies to Business Revenue Results (Click to Download)

Knowledge of Various Software Systems Across all Digital Marketing Platforms

Currently over 20k Views of Youtube Channel on Software, Marketing and Business Reviews. This video has 5202 Views.

Creativity-Created Our Own Creative Video Subscription Service-Videos for BMW France, Redbull, Social Media Posts, Car Dealerships Etc. Click Here for Video Playlist



Industry Experience

Restaurant

Consumer Product Goods

Design Agency

Political candidates

National Franchises

Co-Working Spaces

Construction

Counseling Services

Manufacturing

Insurance/Finance

Law Practices

Medical Groups

Software Developers

Corporate Housing

Non-Profits

Real Estate

Consultancies

Chiropractic

Government Agencies


Education.


B.S. Human Factors Engineering Psychology

United States Military Academy, West Point

Masters Business Administration-Finance Concentration

Benedictine University


Let Me Help You Take Your Company to the Next Level

Franklin Rivera | Digital Marketing

Thought Leader

PH: +773-992-9656

E: frank@v2m2inc.com