Preface

Dear {Company},

Thank you for allowing the V2M2 Group, Inc. to perform a complete digital marketing audit. As stated in the proposal, in order to develop the right strategy for your business, it is important to understand what the analytics are saying about your online presence.

In this report, we took a look at several key data sources for your business; the website user interface/experience (UI/UX), Google analytics, search engine optimization (SEO), website development audit, and ActiveCampaign. We will discuss each data in the following order:

• Google analytics
• Search engine optimization/website audit
• UI/UX
• ActiveCampaign
• Social Media (if chosen to perform)

Each section will contain an explanation of our findings, along with recommendations. Finally, we will rank all recommendation by order of importance. To establish the priorities, we combined the difficulty of the solution, the cost, and the overall impact on your digital marketing.

Finally, we make our best efforts at making this report easy to understand. Should you have any questions, please feel free to reach out to us. Thank you.

Findings

Google analytics, when combined with an e-commerce solution, can help you identify trends so that you can be proactive with your business planning. We analyzed one month's worth of data, November 7th, 2022 thru December 7th, 2022. Specific areas analyzed included:

• Traffic source-How are people finding your business?
• Users-New visitors compared to returning visitors
• Engagement-How are people interacting with your website
• Behavior-Entry and exit points from your website
• Monetization-Purchase behavior

The above data board is a comparison of last 30 days compared to previous 30 days. This will help to establish a current trend.

The above data board is the current quarter to date compared to the previous quarter to date.

The above graph illustrates the traffic flow of visitors through your website. Notably, 56% of your visitors leave from the first page without continuing. However, virtually everybody who goes directly to the {product} page stay. The next section, website UI/UX addresses this behavior.

What does this tell us?

With regard to new people visiting your site and finding your website, these numbers are trending up, which is a good thing. The past 30 days is indicative of an increase in traffic to your site. You were previously trending down compared to the previous quarter.

There is an increase in interest in your hearing aids, most notably the Signia-AX.

However, based on your sales data within Google analytics, there are not many purchases being made. This also coincides with what we call a high bounce rate. A bounce rate is when people visit a page of your website and then leave. This is good in some instances, meaning, they found what they were looking for. In other instances, if there are no purchases, and your bounce rate is high, then this may be indicative of:

Unpleasant user experience (UX)-Things are difficult to find, incomplete information, not enough information, slow website loading speed, etc.

Difficult checkout process

Lack of follow-up for abandoned carts or abandoned checkout process.

The above graphic shows that from all of your website visitors, only 16% looked at your products, and only .37% added anything to their cart. Why? Let's look further.

User Experience

We took a look at exactly what your visitors are doing on your website to identify any potential bottlenecks, or valuable information that would help to formulate a strategy.

The below table is a snapshot of your website user experience from the past 30 days.

(Chart 1)

This is what the above table tells us:

Your front page had the most views and was second place for clicks. However, people only scrolled down 32% of your page. Why is this important? Only 40% of your viewers see your product offerings on the front page.

By the time they get to shop hearing aids, that number has fallen to 26%

Interestingly, your contact page had the highest number of clicks at 115 (ref: Chart 1). If you have not seen an increase in new contacts added to your database, or a corresponding increase in phone calls, this may be indicative of an issue with either your CRM, or possible missed phone calls with no messages left.

Actionable intel: Most people spent time on your site looking at the Signia-AX, Resound One and your reviews. This may be an indication of what to market to your prospective customers.

After the header (Top banner) on your website, the attention given to the rest of your website drops to 47%. This is a combination of scroll time and time spent looking at a certain section of the site.

Recommendations:

1. 1.Move products higher up on the main page. Possibly move it above the section: Hearing care at your fingertips.
2. 2.Check Google My Business to see if they are registering a high number of phone calls in their data. If so, but you are not receiving them, consider a system for re-routing calls or an answering service. We do not have knowledge on whether you may already have an answering service.
3. 3.If form submissions are not increasing from the website, consider an automated follow-up when someone is about to leave your website page. This can be accomplished through a pop-up or an enticing offer.
4. 4.Create a stronger Call to Action (CTA) or value proposition to gain more interest on the first page of the website. This may increase engagement and scroll rates.